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< Brand strategy is the way to achieve business goals >
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10+ years
Experience in branding & marketing
2,5
Higher educations
(branding, marketing, business)
30+
Implemented brand strategies
200+
Brands created by the beloved Cutline Agency
ABOUT ME
I like to dive into the project and look at new task with enthusiasm. I'm immersing myself in the context, looking for the best tools and solutions. I work as a brand strategist, both in the agency team and as a freelancer.

I lead projects in the field of branding and design, increasing their efficiency and improving the interaction between the customer and the creative team.

Empathy for the client, creativity and courage are the main factors of my work style.

Co-owner at Cutline Agency
Graduate of the Higher School of Branding
Teacher at the D-Spirit School of Design




common requests
Company needs a rebranding, redesign or new market position
Communications seem chaotic, it's need to become more holistic
Client want to create strong brand platform from the start of business
Brand identity or package design are out of date and need changes
Brand name
We consider the complete context of brand utilization during the process of name development
Identity
We develop design systems and strategic design solutions for the long run
Package design
We address each aspect of how consumers perceive the product when it's on the shelf
Site design
When creating a website or app, our emphasis is on the user, customer, and human experience
we help with
DESIGN CASES
Cooperate with
SERVICES

BRAND STRATEGY

briefing, personal consultation and task setting
conducting in-depth 24 interviews with the audience
analysis of the market, trends and competitors
3 options for brand strategies (examples)
recommendations on the product, team, sales
additional services at the request of the client

4000 (30–40 working days)

BRAND PLATFORM

brand positioning, slogan, descriptor
values, mission, vision, tone of voice
brand attributes and benefits
topics of communication with audiences
brand communication matrix
5 brand senses communication

2000 € (10–15 working days)

COMMUNICATION STRATEGY

writing key messages
creating key visuals
selection of communication channels
identification of effective brand elements
preparation of technical specifications
development of a communication plan

2500 € (20–25 working days)

DESIGN & NAMING

corporate identity & brand books
package design & product matrix
website design, landing, apps
creative ads, copywriting, animation
names based on positioning
verification by a patent attorney

from 1500

There is NO famous brand without a brand strategy. Push agree or disagree?
GET IN TOUCH
+373 60 08 22 07
taranu.ivan@gmail.com
MY INSTAGRAM